A Little About Me
I started in the food business as a teenager working for my family business, Celentano Bros. Inc. Prior to selling the company we were the number 1 frozen prepared meals on the East Coast and best known for our Round Ravioli.
Over the years I learned every facet of the food business, running a major food production facility, developing over 75 different products, launching products and managing food brokers in 30 states... managing an internal sales force of 10 people, developing winning packaging concepts and creating compelling retail buyer presentations and in-store marketing programs.
In addition to my experience of 30 plus years, I received an MBA in Food Marketing from Saint Joseph's University, the only university with a master's degree in food marketing. I am the Food & Beverage Expert on About.com writing the inside story on the latest trends and techniques that food entrepreneurs need to know.