Is hybrid food a passing fad or future trend?

I found this post (below) from Jim Matorin of Smarketing to be entertaining as well as timely.

My recent trip to the Summer Fancy Food Show revealed  numerous examples of hybrid foods such as these pictures of Chipotle peanut brittle and Kale popcorn!

  Hybrid Food Trend example -Chipotle flavored peanut brittle!

Hybrid Food Trend example -Chipotle flavored peanut brittle!

  Hybrid Food Trend example - Kale flavored popcorn!

Hybrid Food Trend example - Kale flavored popcorn!

What follows is an excerpt from Smarketing on the Hybrid Food Trend...

Last week I wrote about hybrid marketing.  Today, given I am in the food business, I thought it would be a good time to post a new trend, hybrid food, also referred to as Frankenfood.                                                                                                                

Frankenfood

I found the word Frankenfood in Urban Dictionary, an online dictionary that was originally established back in 1999 that primarily defines cultural slang (words or phrases) not typically found in standard dictionaries.  Urban Dictionary defines Frankenfood as “revolutionary culinary creations that mash up original and unexpected food combinations and ingredients, resulting in delicious dishes or awful misses.”  SomeFrankenfood that have made headlines this past year you might be familiar with are Cronuts, ramen burgers, Mac & cheese burgers and dessert pizzas.  Back in April, Oreo launched a marketing movement called Snack Hacks challenging celebrity chefs/food innovators to develop new ways for consumers to enjoy their product.  Consequently the term “food hacking” was born.  Read more...

 

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